Tierra S.p.A. founded Tierra America Inc. to expand its presence in the U.S.
Turin, Italy – March 8th, 2023
Tierra S.p.A. has established Tierra America Inc. as a new company to expand its presence in the U.S. market and be closer to its American customers.
This key decision will boost Tierra business in the largest market for the advanced telematics and IoT fields in the construction and agriculture sectors.
“The establishment of Tierra America Inc. is a very strategic and meaningful achievement that brings us the freedom and the means to be part of the most important and demanding market for our sector. We now have the right people, in the right place, to face this new and exciting challenge,” said Ivan di Federico, President, Tierra S.p.A. Board of Directors, and EVP & Chief Strategy Officer, Topcon Positioning Systems.
Tierra America’s core businesses are the collection and ingestion of data to create valuable insights for all its customers; product design and development of IoT devices for heavy equipment and asset management; Web-based platforms for aftermarket and OEM customers for mixed fleets management and value-added services based on subscription plans.
“Tierra America will focus on meeting the demand for solutions and the necessities of customers in different market sectors, with the aim of their satisfaction and growth. Our highly qualified team will offer our customers a wide range of high value-added telematics solutions to measure up to an ever-growing American market,” said Ron Ludchak, General Manager of Tierra America Inc.
Tierra America will officially introduce the new AM35 device at CONEXPO-CON/AGG in Las Vegas. The AM35 is Tierra’s new generation of powerful, yet cost-effective and reliable devices designed to suit both OEMs and aftermarket purposes.
“Tierra S.p.A. continues its expansion, increasing our activities in a mature and specialized geographical area, and allowing a greater diffusion of the quality of our telematics and IoT solutions, in a demanding market with significant growth forecasts. This is an important decision reached after years of experience in contact with large American companies with whom we have achieved substantial technological and business goals,” said Paolo Traso, CEO of Tierra S.p.A.
Tierra America has its own, autonomous structure made of an international team of experts: local and expatriate representatives who bring their expertise and knowledge of the U.S. market, of its dynamics and necessities. Its headquarters is strategically located in Livermore, California, near the global headquarters of Topcon Positioning Systems, a joint venture partner of Tierra Italy.