News & Press

Milan, May 28th 2026 — Tierra S.p.A. was among the selected companies invited to present at AWS Summit 2026, Amazon Web Services’ flagship annual event held at Rho Fiera Milano. A prestigious international stage that brought together thousands of technology leaders, innovators, and industry professionals — and where Tierra took the spotlight as a case study in applied innovation.

AWS Summit 2026: Where Innovation Meets Scale

AWS Summit is one of the most important technology events on the global calendar. Each year it gathers cloud architects, business leaders, and technology partners to explore what’s next in cloud computing, artificial intelligence, and digital transformation. The 2026 Milan edition set a clear theme: AI must move beyond experimentation and become a driver of real, measurable business value.

It was in this context that Tierra was invited not just to attend, but to present — sharing its own journey as a concrete example of how AI can be applied strategically to evolve complex, data-intensive products.

Tierra on Stage: A Story of Strategic Innovation

The session “How Tierra Reinvented Fleet Management with Agentic AI on AWS” was co-presented by Luisa Bertoli, AI Strategist at the AWS Generative AI Innovation Center, and Claudio Taverna, Senior Software Architect at Tierra S.p.A. The session drew significant interest from the audience, addressing a challenge that resonates across many industries: how to harness the power of AI not to build new products from scratch, but to meaningfully evolve existing ones.

For Tierra, the starting point was a familiar one. Fleet management is an inherently complex domain: thousands of connected assets, vast volumes of real-time data, diverse industries and user profiles, all handled within a single platform. Over time, that richness of features — while a strength — can become a barrier. The challenge was to make all of that power effortlessly accessible, without compromising any of it.

“Being invited to present at AWS Summit is a recognition that reflects the work our teams have been doing for years: building technology that is not only powerful, but genuinely useful. Applying AI to our core platform is a strategic choice, not an experiment. It is how we ensure that Tierra remains a reference point for our customers — today and in the years ahead.”
Paolo Traso, CEO, Tierra S.p.A.

From Complexity to Simplicity: The AI Leap

What Tierra set out to do — and achieved — was a fundamental shift in how users interact with its platform. Instead of navigating menus, applying filters, and searching across multiple screens, users can now simply express what they need. The platform understands, responds, and acts.

This is not about adding a chatbot to an existing product. It is about rethinking the entire user experience around the concept of intent: what does the user actually need, and how can the system deliver it in the fastest, most intuitive way possible? The result is a platform that feels genuinely intelligent — one that meets users where they are, rather than asking them to adapt to it.

The journey was not without challenges. Integrating AI into a mature, production-grade platform demands a level of rigor and engineering discipline that goes well beyond a proof of concept. Tierra navigated this path with a methodology built around clear objectives, measurable outcomes, and a commitment to production-readiness from day one.

A Partnership Built on Expertise

Central to this project was the collaboration with the AWS Generative AI Innovation Center, a team of AI specialists within Amazon Web Services dedicated to helping companies turn Generative AI from a concept into a production reality. This partnership brought together Tierra’s deep domain expertise in telematics and fleet management with AWS’s cutting-edge AI infrastructure and applied research capabilities.

The collaboration was structured around a shared commitment to working backwards from what matters most: the customer experience, the business objectives, and the operational constraints. It is this discipline — not just the technology — that made the difference.

For Tierra, the partnership with AWS is not a one-off project. It is part of a broader, long-term technology strategy built on access to the most advanced AI models and cloud services available — and the flexibility to evolve continuously as the landscape changes.

Results That Speak for Themselves

The outcomes of this initiative are concrete and measurable. Without revealing the details of our proprietary implementation, we can share what this transformation delivered:

• A dramatically simpler and more intuitive user experience for fleet managers and operators
• Significant improvements in system efficiency and response times
• Meaningful cost optimization, enabling sustainable AI at scale
• A new premium capability that opens the door to expanded value for our customers and new revenue opportunities for Tierra

These are not aspirational targets. They are results already in production — and a foundation we intend to build on.

“Our goal was never to apply AI for the sake of it. We set out to solve a real problem — one that our customers face every day — and to do it in a way that would hold up at production scale, across the full complexity of our platform. What we built is not a feature. It is a new layer of intelligence that makes everything Tierra already does more accessible, more immediate, and more powerful. This is the direction our technology is heading, and we are only at the beginning.”
Nicola Aresta, Head of Technology, Tierra S.p.A.

Always Looking Forward

Tierra’s participation at AWS Summit 2026 was not the end of a story. It was a milestone in an ongoing journey. The roadmap ahead is rich with further innovation: deeper personalization, smarter automation, more seamless integration between intelligence and action. We are investing in capabilities that will continue to redefine what a fleet management platform can do — and what it can mean for the businesses that rely on it.

What this project demonstrates above all is that AI, applied with the right expertise and the right partners, is not a disruption to what works. It is the next evolution of it. Tierra’s core platform — its data architecture, its domain knowledge, its years of engineering — didn’t need to be replaced. It needed to be unleashed.

“This project taught us that the most valuable thing we could do was not to rebuild our platform around AI, but to let AI remove every obstacle standing between our users and the information they need. When technology gets out of the way, the real value of a product finally becomes visible.”
Claudio Taverna, Senior Software Architect, Tierra S.p.A.

That’s exactly what we did.